New Business & Marketing Director

New Business & Marketing Director – Integrated Sports Marketing Agency – London (Hybrid)
 
Are you a New Business & Marketing Director looking for an exciting new opportunity?

DNA Recruit is working with A Bold, Independent, and Multi-award-winning Integrated Sports Marketing Agency—renowned for pushing the boundaries in culture-led marketing—is looking for a commercially driven New Business & Marketing Director to spearhead growth and steer the agency into its next milestone.

If you’re a natural dealmaker with a flair for building lasting relationships and a passion for creativity and strategy, this could be the role for you. With a strong commitment to culture-first thinking, this agency partners with some of the world’s most exciting brands across sport, entertainment, and beyond.

About the Role
This is a senior leadership opportunity with real influence and progression. You’ll be at the forefront of new business and marketing efforts, shaping strategy, converting high-value leads, and building a growth culture across the agency.

• Develop and implement the agency’s new business strategy aligned to commercial targets
• Lead end-to-end pitch processes—from prospecting through to post-pitch handover
• Drive inbound and outbound marketing efforts, working closely with PR and internal teams
• Manage and refine CRM usage (HubSpot) to ensure a seamless and data-informed pipeline
• Work closely with senior leadership and intermediaries to drive consistent growth
• Maintain and refresh agency creds, reels, and case studies in line with brand standards
• Champion thought leadership and speaker opportunities to raise the agency’s profile
• Track ROI, evaluate pitch performance, and monitor market activity to enhance conversion rates

This role offers the chance to grow into a key commercial leader within the agency’s senior team.
Skills and Experience Required

• Proven agency-side experience in a new business leadership role, with success in winning major UK and international accounts
• Strategic thinker with excellent pitch and presentation skills
• Highly proficient in CRM systems (HubSpot preferred)
• Deep understanding of marketing communications, sponsorship, and/or partnership marketing
• Strong collaboration and stakeholder management skills
• Culturally curious with a passion for sports, entertainment, and pop culture
• A fearless self-starter with strong organisational skills and a high-performance mindset

Salary: £80K–£90K DOE + growth-linked bonuses
Location: London (Hybrid) | Flexible working with WFH Wednesdays & Fridays
Job Reference: AW 11670
 
All applications are viewed and evaluated according to the role requirements. At DNA we aim to contact shortlisted candidates within 2 weeks. As we often receive a high volume of applications, we are unable to reply to everyone. If you have not heard back from us within 2 weeks, please consider your application unsuccessful - best regards the DNA team.
DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful.

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful. 

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DNA Recruit deliver dynamic recruitment, search and talent solutions and provide insight, knowledge, and credible introductions necessary for client-side and agency roles. Areas we specialise in New Business, Account and Project Management, Strategy and Planning, Events, Experiential, Creative and User Experience Design, Technology, Product, Marketing and Data roles in permanent, contract and freelance recruitment, search and selection, talent advisory and consulting across the UK and globally.