New Business Director

Head of Growth – Digital Agency – Leeds (Hybrid)

DNA Recruit is working with a successful Digital Agency, looking to appoint a Head of Growth to take ownership of its outbound new business strategy and help drive the next stage of commercial growth.
The agency has already established a strong new business foundation, with proven processes, sales tooling, commercial governance, proposition support, case studies and an active target account list.
The opportunity is to take that foundation, sharpen the approach and focus it on larger opportunities, more senior decision-makers and higher-value new business.

The Role

Reporting directly to the Commercial & Sales Director.
The role will own the full sales cycle, from identifying and prioritising target accounts, through outbound engagement, discovery and qualification, to proposals, pitches and commercial close.

Key Responsibilities

• Take ownership of the existing target account list, refining it around strong fit signals, senior decision-makers and higher-value opportunities.
• Develop and execute structured outbound campaigns across LinkedIn, email, events and personal networks.
• Identify, engage and build relationships with senior stakeholders across prospective clients.
• Lead discovery and qualification conversations, understanding client challenges, business needs, urgency and decision-making processes.
• Develop and lead compelling proposals and pitches, bringing together strategy, creative and channel specialists where required.
• Own commercial and pricing conversations within the agency's established commercial framework and margin requirements.
• Maintain a strong, accurate sales pipeline and provide reliable forecasting.
• Identify potential revenue gaps early and take proactive action to address them.
• Feed market intelligence, prospect insight and client feedback into the agency's proposition and marketing activity.
• Ensure a structured and effective handover to Client Services once a new client has been secured 

 
About You

The agency is looking for an experienced agency new business / business development professional with a demonstrable record of personally originating and closing new business.
You will ideally have:

• A strong track record in agency new business and business development.
• Experience personally originating and closing new client opportunities, rather than primarily managing inherited accounts.
• A strong understanding of B2B agency buying processes and how senior marketing and business stakeholders make purchasing decisions.
• Confidence engaging with Marketing Directors, Founders and other senior decision-makers.
• The ability to sell digital services credibly, with an understanding of areas such as websites, UX/UI, SEO, digital PR, social, content, paid media, CRM, data and analytics and AI-led solutions.
• Strong commercial awareness across pricing, scope, margins and long-term client value.
• Excellent pipeline management and CRM discipline.
• Experience working with RFPs and procurement processes would be advantageous.
• A proactive, organised and highly target-driven approach.
• Most importantly, a genuine hunter mentality, someone motivated by opening doors, creating opportunities, building relationships and winning business.

 
Salary: Up to £70,000 + bonus + benefits
Location: Leeds/ Hybrid
Reference: AW 12183

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful. 

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DNA Recruit deliver dynamic recruitment, search and talent solutions and provide insight, knowledge, and credible introductions necessary for client-side and agency roles. Areas we specialise in New Business, Account and Project Management, Strategy and Planning, Events, Experiential, Creative and User Experience Design, Technology, Product, Marketing and Data roles in permanent, contract and freelance recruitment, search and selection, talent advisory and consulting across the UK and globally.